What is concept generation and name two techniques used to generate ideas?

• A. Concept generation is evaluating the best solution; techniques include SWOT and PEST.
• B. Concept generation is producing many possible solutions; techniques include brainstorming and mind mapping.
• C. Concept generation is producing many possible solutions; techniques include brainstorming and mind mapping.
• D. Concept generation is marketing analysis; techniques include surveys and focus groups.

Answer: (B)