Which term describes a clear and concise statement outlining the problem to be solved, the intended user, and the purpose of the product?

• A. Primary research
• B. Isometric drawing
• C. Design brief
• D. Target market

Answer: (C)

A design brief is a concise statement that defines the problem to be solved, the intended user, and the purpose of the product. It sets the direction for the project, clarifying what needs to be achieved and for whom, so the design team can focus their ideas and decision-making. The brief usually captures the user needs, the main function of the product, and any constraints or success criteria, which helps evaluate options later on. Primary research is about gathering new information to inform decisions, but it isn’t the statement that describes the problem and user. Isometric drawing is a type of drawing used to represent 3D objects, not to define the problem or user. The target market refers to potential buyers and market focus, not the core problem and purpose of the product.